CRAIG CONLEY (Prof. Oddfellow) is recognized by Encarta as “America’s most creative and diligent scholar of letters, words and punctuation.” He has been called a “language fanatic” by Page Six gossip columnist Cindy Adams, a “cult hero” by Publisher’s Weekly, and “a true Renaissance man of the modern era, diving headfirst into comprehensive, open-minded study of realms obscured or merely obscure” by Clint Marsh. An eccentric scholar, Conley’s ideas are often decades ahead of their time. He invented the concept of the “virtual pet” in 1980, fifteen years before the debut of the popular “Tamagotchi” in Japan. His virtual pet, actually a rare flower, still thrives and has reached an incomprehensible size. Conley’s website is
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A Turkish Delight of musings on languages, deflations of metaphysics, vauntings of arcana, and great visual humor.

March 10, 2015 (permalink)

Here are some vintage unicorn aficionados rom Notes, Critical, Illustrative, and Practical, on the Book of Job by Albert Barnes, 1849.

January 21, 2015 (permalink)

This unicorn in a silent forest appears in Das Deutsche Volkstum by Hans Heinrich Joseph Meyer, 1899.

January 13, 2015 (permalink)

From The Middle Kingdom by Samuel Wells Williams, 1883.

October 17, 2014 (permalink)

From A Book of Scotish Pasquils, edited by James Maidment, 1868.

May 25, 2014 (permalink)

Animals drawn from memory (apparently), from Bibliophile (1908).  The caption reads: "Hec animalia sunt veraciter depicta sicut vidimus in terra sancta."

April 15, 2014 (permalink)

Unicorn Sonnet, by Gary Barwin

I send you this email. I am no unicorn. You ask the number of my horns. A hundred? A thousand? Perhaps they are uncountable, considering body surface area and thickness. Needle-like, perhaps they mirror flesh in slivers, a silver aura of pixels or data points, a fiber optic network of breath or light.  Perhaps they are beams sent from the cemeteries of distant stars, or broad as trees, root you to the ground while reaching toward a rhizomatic sun. 

I reply: No, I have no horn. Unscrewed from my forehead, I keep it in my desk at work, my mother, father, sister, son. Springtime a shopping cart or unicorn, moving air and light in its chrome matrix. Soft familiar music from everywhere, winter, its white pelt & warm skin now also in a desk. I am no unicorn, but send this email. I am a spammer of friends and of feelings that bud like sticky leaves now unfolding.

February 3, 2014 (permalink)

Michael Red.
We're overdue to mention the tribute song to our Field Guide to Identifying Unicorns By Sound, by Michael Red, who creates esoteric soundscapes for art gallery openings and low-speed chases.  Here's the track over at Amazon.  Here it is over at SoundCloud, and here it is at YouTube.

Meanwhile, thanks to Ben Denison for proclaiming the unicorn guide as "One of my favourite books."

September 14, 2013 (permalink)

To paraphrase José Ortega Y Gasset, when we hear a unicorn, it is the unicorn that is present and evident, not our hearing it.  We do not hear our hearing when we are listening.  In order to realize that there is such a thing as our hearing, we have to stop listening and remember that a moment ago we were hearing.  We hear our hearing when we are outside it, when it is not immediate to us, when the reality with which it had to do -- hearing the unicorn -- is reality no longer, but rather we are in another reality which we call 'remembering a past event': recalling that we heard a unicorn.  To those who think that unicorns are not real, we reply that what we think is never reality; a thought doesn't and can't think itself -- a thought, far from being fundamental reality, is no more than an invention -- something hypothetical or theoretical.  To truly know unicorns, it is necessary to subtract all of that which has been thought, to realize that the reality of unicorns is always different from that which is thought.  In a nutshell, the pre-intellectual executive act consists in the coexistence of oneself with unicorns.

Big-eared unicorn gargoyle photo courtesy of Wolfgang Schubert.

September 7, 2013 (permalink)

From our former outpost at Twitter:

"It’s as if we believe gravity is real & unicorns are not. ... How damaged our belief systems are."

September 4, 2013 (permalink)

If we had to choose but one shop to carry our whimsical field guide to identifying unicorns by sound, it would be Castle in the Air in Berkeley, California.  Imagine our delight to hear that our book is back in stock there, and that folks have been "pawing through it, gleaning its wisdom."  [Thanks, Clint!]

Speaking of castles in the air, we spotted the immaterial tower below within the world of Google Maps.  This castle "exists" in the town of Warwick, England.  But get this: we spent so much quality time bi-locating to England that Google defaulted our browser to the U.K. version.  No kidding: we're automatically redirected to, even when we explicitly type ""  Can't make this stuff up.

August 24, 2013 (permalink)

Followers of our unicorn research might be intrigued by our latest collaboration with the living legend of magic and mentalism, Kenton Knepper.  We developed a novel system for determining how one's personality type aligns with nine historical unicorns.  We also include another world exclusive: a system for identifying one's totem mythological hybrid beastie.  Secret symbolism, shamanism, mythology and psychology — it's all part of what we call Myth Logic Readings.

August 20, 2013 (permalink)

Though we have raised the price of our field guide to identifying unicorns by sound so as to discourage the general public from seeing its contents, exceptional people are reviewing it.  This review is by someone who previously reviewed only two other items at Amazon: a window fan and a Wi-Fi connector of some sort:

I've always been inclined to assume that I have never seen a unicorn, but I hadn't even finished reading the introduction when my assumption was challenged by a simple question: "How many bird watchers have spied a warbler perched upon a tapered branch, never dreaming that the selfsame branch is, in actuality, a unicorn's horn?"

It's a problem. Vision is an unreliable tool under the best conditions, and as the author points out, "there are great odds that a unicorn will approach from one of your many blind spots." This, of course, to remind us that the most troublesome blind spot of all — in the center of our field of vision, where the optic nerve is connected — is filled in by the brain. Thus, the mind that rejects the existence of unicorns is unlikely to fill that empty optical space with a unicorn.

This leaves sound as the only reliable ally. More than a collection of unicorn-sound waveforms and beyond its value as a compendium of unicorn knowledge, the book calls on us to stare with our ears, as Ken Nordine intended.

"My unicorn can whisper strange things when I want him to, and sometimes when I don’t." —Larry Niven, as quoted in A Field Guide to Identifying Unicorns by Sound

Thanks, Jeff!

August 16, 2013 (permalink)

We're astonished to receive, in spite of an omission of biblical proportions, a five-star review of our unicorn field guide:

The book is nothing if not thorough in reproducing what seems to be everything ever said anywhere in literature pertaining to the sounds made by unicorns. Listening for all of these will charge your humdrum, everyday reality with magic, or at least give it some zip. Conley's omission of the many references to the unicorn in the King James Bible, however, is a puzzler (see Nu 23:22; 24:8; Dt 33:17; Job 39: 9-12; Pss 22:21; 29:6; 92:10; Isa 34:7). Surely Conley knows that fundamentalist champions of the KJV in their millions would find themselves theologically bound to agree with him in presuming the existence of unicorns. Was this deliberate? And if so, was the omission a contemptuous snub or a gesture of respect? I'm almost tempted to deduct a star, but I'm going to take this as a refusal to divide his audience by religion, seeing as how fundamentalist bashers are at least as vocal and nasty as the worst of their targets, and it would be difficult to hear even the clumsiest unicorn over the cantankerous clatter that could result. —Dan Olson

August 4, 2013 (permalink)

From our former outpost at Twitter:

An illiterate rated my unicorn guide 1-star; as I told my 1st grade teacher: no thanks, I have my own stars at home.

Unicorn stars courtesy of zoomar.

July 23, 2013 (permalink)

Unicorn chess pieces by Indigo-Ocean.
We learn from Piers Anthony that there is no reason a unicorn can't play chess if she wishes (Unicorn Point).

January 30, 2013 (permalink)

From The Day of Wonders by M. Sullivan, 1879.  The text reads, "U was a unicorn, needing no breath, / V was a viper, as silent as death."

September 24, 2012 (permalink)

How very kind of a certain Miss Grayson to leave a 5-star review of our Field Guide to Identifying Unicorns By Sound over at Amazon's U.K. store.  She concludes: "A very lovely little book to own and keep forever."

Meanwhile, a certain Paolo bestowed four stars to our Divination by Punctuation over at Amazon U.K., noting that "Some intuitions are worth the whole book!"

Fifty-five of our books are now available to Amazon's U.K. customers.

September 2, 2011 (permalink)

"Riding a Black Unicorn Down the Side of an Erupting Volcano While Drinking from a Chalice Filled with the Laughter of Small Children" is the applause-worthy title of Aurelio Voltaire Hernandez's new album.

February 4, 2011 (permalink)

Can you guess the second half of this headline from LIFE magazine (Sept. 26, 1969)?

Answer: ... and living in Coney Island. (The answer is in black text on the black background. Highlight it to view.)

January 18, 2011 (permalink)

Philosopher G.E. Moore suggested that there must be such thing as a unicorn, since the human mind can think of it and can distinguish the thought of a unicorn from the thought of a griffin.  See his convincing explanation here.

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