"Sound the hugag! Strike the hurdy gurdy!! Proclaim it from the house tops!" The word hugag here is a variant spelling of hewgag, a bugle-like instrument. (Other variants include gewgaw and gugag.) The word can also mean something for which one has no specific name (as per Cassell's Dictionary of Slang
). From an ad for A. Kirschbaum, confectioner, Pittsburg, Texas, c. 1880.