Test Your Color Memory
Is it possible to accurately remember a given color? Rochester Institute of Technology Professor Mark Fairchild says "no"! Surprisingly
, the brain is poorly equipped to remember colors. At best, Dr. Fairchild notes, "we can remember only general categories of color represented by significant color names. That's why there are so many sophisticated
ways to name, organize, and measure color."
Here's a way to test your own color memory. Close your eyes and imagine
a red stop sign at a traffic intersection.
It's a color that drivers see every day in the European Union, United States, and many other places. Then open your eyes and see if you can identify the official stop sign color from amongst the following imposters:
Answer: According to the Manual on Uniform Traffic Control Devices, the official stop sign
color is HEX: #B01C2E, RGB: 176, 28, 46, Pantone® 187. It is the last color in our lineup. Did you guess correctly?
Here's a second try, with fewer options. Close your eyes and imagine the giant yellow "M" of the McDonald's® franchise. It's an eye-catching yellow known the world over. Then open your eyes and see if you can identify the official McDonald's
® yellow from amongst the following imposters:
Answer: According to the McDonald's® Global Logo and Trademark Standards Reference Guide, the official yellow is HEX: #FCC917, RGB: 252, 201, 23, Pantone® 123. It is the first color in our lineup. Did you guess correctly?
You can explore Dr. Fairchild's research on color perception and imaging at his website
[Read the entire article in my guest blog