From Die Nymphe des Brunnes, 1903.

Here's an ancient precursor to the finale of Michael Jackson's "Thriller," in which the protagonist turns around to scare the audience a second time by revealing yellow eyes.  The Japanese yokai demon Shunoban (or Zhu-no-Bon, しゅのばん) scares people twice.  The first time he simply reveals his bright-red monster face and horn to startle his victims and cause them to flee.  He gives chase, then disguises himself as someone providing assistance.  Having lulled his target into a false sense of security, with his back turned, he goes back to his monster face and frightens the person a second time by looking over his shoulder.  (Haunted by the fear of seeing that face once again, victims ultimately die of fright 100 days later.)  These events occur in the same order in the short film "Thriller," with Michael Jackson's character turning into a monster, giving chase, disguising himself as a rescuer, and then, after turning his back, looking over his shoulder to display demonic eyes.  The yokai card in our illustration is from the very charming Obake No Karuta deck, available via Amazon Japan.  We're translating the Japanese texts that come with each card — e-mail us if you'd like those translations.  (Our e-mail address is at our "About the Author" link.)

From Charley Wag, the New Jack Sheppard, 1861.

Ginger tonic dispels demons in this ad from c. 1890.

From The Pilgrim's Progress by John Bunyan and illustrated by Frederick Barnard, 1905.

"The statistical office of the nether region," from The War Cry, 1898.

"The asthma fiend," from The World Almanac and Encyclopedia, 1903.

From Papitu, 1909.   Speaking of which, what exactly are a snowball's chances in hell?  See A Snowball's Chance in Hell.

Justice nods off and a demon prepares his noose.  From Judy, Or The London Serio-Comic Journal, 1872.

From La Normandie Romanesque et Merveilleuse by Amélie Bosquet, 1845.