CRAIG CONLEY (Prof. Oddfellow) is recognized by Encarta as “America’s most creative and diligent scholar of letters, words and punctuation.” He has been called a “language fanatic” by Page Six gossip columnist Cindy Adams, a “cult hero” by Publisher’s Weekly, a “monk for the modern age” by George Parker, and “a true Renaissance man of the modern era, diving headfirst into comprehensive, open-minded study of realms obscured or merely obscure” by Clint Marsh. An eccentric scholar, Conley’s ideas are often decades ahead of their time. He invented the concept of the “virtual pet” in 1980, fifteen years before the debut of the popular “Tamagotchi” in Japan. His virtual pet, actually a rare flower, still thrives and has reached an incomprehensible size. Conley’s website is
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Inspired by Martha Brockenbrough, Not Rocket Science is available from

June 29, 2012 (permalink)

"You drop the anchor, the boat stops.  It's not rocket science."
Cindy Dees, Her Hero After Dark (2012)

#vintage illustration #anchor #sailing ship
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May 16, 2012 (permalink)

"It's a cotillion committee, for God's sake. It's not rocket science."
Jane Haddam, Blood in the Water (2012)

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April 5, 2012 (permalink)

"It's not rocket science.  It only felt like it.  Clearly, more champagne was called for."
Sarah Mayberry, More Than One Night (2012)

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August 11, 2011 (permalink)

"Getting a girl flowers is hardly rocket science, right?"
Howard J. Morris, Women Are Crazy, Men Are Stupid (2010)

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April 8, 2011 (permalink)

Though the moon may not be made of cheese, Jupiter's satellite Io closely resembles a pizza pie.  (Photo via
"Okay, this isn't rocket science, I told myself, it's just pizza!" —D.A. Koelbransen, My Li'l Paradise: Built to Last (2010)

On a related note, here's the world's only compendium of things that are not, in fact, rocket science.
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March 23, 2011 (permalink)

NASA astronaut Randy Bresnik and family.
"It's not rocket science," says Margaret Watson. "People learn to be parents every day.”

To which we say: "out of this world!"
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March 14, 2011 (permalink)

Dana Michelle Burnett suggests that "Home decorating is not rocket science."  So much for those spaceship-themed wall stickers!
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March 11, 2011 (permalink)

"When you do walk away from a flip, keep it short and sweet. This is not rocket science. Either it makes sense or it doesn't." —D. Sidney Potter, The Flip (2010)

We find this advice useful whether the flip in question refers to a tract home or a finger.

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March 4, 2011 (permalink)

"This is not rocket science but if you draw four horizontal lines across the page equally spaced down the sheet you will magically produce five sections!" —Essential Skills for Managing in Healthcare (2010)

We tried it ... and were delighted to see that the five sections correspond to a rocket's five stages!
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October 16, 2010 (permalink)

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October 9, 2010 (permalink)

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October 2, 2010 (permalink)

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September 25, 2010 (permalink)

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September 18, 2010 (permalink)

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September 11, 2010 (permalink)

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September 4, 2010 (permalink)

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August 28, 2010 (permalink)

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August 21, 2010 (permalink)

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August 14, 2010 (permalink)

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August 7, 2010 (permalink)

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