CRAIG CONLEY (Prof. Oddfellow) is recognized by Encarta as “America’s most creative and diligent scholar of letters, words and punctuation.” He has been called a “language fanatic” by Page Six gossip columnist Cindy Adams, a “cult hero” by Publisher’s Weekly, a “monk for the modern age” by George Parker, and “a true Renaissance man of the modern era, diving headfirst into comprehensive, open-minded study of realms obscured or merely obscure” by Clint Marsh. An eccentric scholar, Conley’s ideas are often decades ahead of their time. He invented the concept of the “virtual pet” in 1980, fifteen years before the debut of the popular “Tamagotchi” in Japan. His virtual pet, actually a rare flower, still thrives and has reached an incomprehensible size. Conley’s website is OneLetterWords.com.
"The simple answer is that we forecast because all decisions involve future expectations or predictions, whether they are implicit or made explicit." —Navigating Strategic Decisions
"There is great risk in returning a simple answer to a profound inquiry, because when simplicity is not the last result of knowledge, it is mere imbecility.”
"If there were a single, simple answer, we probably would have had it long ago. So we need not only to look for an answer but also to understand why the question has persisted despite the efforts of many wise men and women to answer it." —Roy F. Baumeister, Evil: Inside Human Violence and Cruelty
"The answer is simple: people like other people who evoke a pleasant emotional response in them; they like to be around people who make them feel good, safe and comfortable.”