One encounters so few haunted bookstores anymore (at least ones that advertise their hauntedness).  Our favorite haunted bookstore, in Louisiana (a derelict building now, shown here), allowed patrons to take any haunted book away for every two haunted books they brought in.  Just imagine — books so accursed, so jinxed, that the proprietor was willing to receive two haunted books of unknown provenance just to rid himself of one.  Perhaps his unnaturally possessed stock, by the fine print of some diabolical bargain, could only be voluntarily taken and not sold.  Perhaps that's why that haunted bookstore allowed trades.  From The Martlet, 1976.

"Love is an awful thing."  From The Film Daily, 1922.

From The Film Daily, 1947.

Reblog if there's terror in your heart but invitation in your eyes.  The text reads, "Terror in her heart, invitation in her eyes."  From The Film Daily, 1933.

A lion with rose-colored glasses.  From The Film Daily, 1948.

So the farther one is away from Pittsburgh, the wider one's smile?  Surely that's not what they meant.  From The Film Daily, 1940.

"Hold that lion!"  From The Film Daily, 1926.

Live sumptuously.  From Moving Picture World, 1920.  See How to Believe in Your Elf.

"Too busy to see you today!"  From The Film Daily, 1933.

S for the ear, H for the sideburns, O for the eye or monocle, T for the eyebrows and nose, and S for the hat brim to chin.  From The Film Daily, 1935.

From The Film Daily, 1933.

From Brigham Young Universe, 1949.

From The Film Daily, 1926.

From The Film Daily, 1933.

The closest we've so far come to finding the hidden gold in our hair was that time we met a real-life pirate.  From Photoplay, 1932.

Our wizardly friend Gordon once had eleven fingers in a nightmare.  When he woke up and starting counting to reassure himself, his studies in arcane arithmetic came back to haunt him, as the math kept coming to "eleven."  When we encountered the strange hand in this ad from the University of the South's 1971 yearbook, we wondered how Gordon would fill in the circle over the thumb.

We're not a day over sometimes 40/sometimes 25.  From Photoplay, 1932.

We presume this is a play on the famous New Yorker cartoon of 1928, in which a child won't eat her broccoli: "I say it's spinach and I say the hell with it."  In this case, the subject is toothpaste, not broccoli (the ad is for Pepsodent).  While we like the hallucinatory scenario (is one brushing one's teeth with spinach?  Has one been served toothpaste for dinner?), the famous zinger to the gag is, "the hell with it," so this comes across as some sort of anti-advertising, since the lingering message is, "The hell with Pepsodent."  From Photoplay, 1932.

From The Film Daily, 1946.