unearths some literary gems.
From "What You Need," by Henry Kuttner:
[Re. a sign painted on a window that, to the passing observer, reads "DEEN UOY TAHW EVAH EW."]
"For five years I looked at that window every day and read the sign backwards--from inside my shop. It annoyed me. You know how a word will begin to look funny if you keep staring at it?....Well, I discovered I was getting a neurosis about that sign. It makes no sense backwards, but I kept finding myself trying to read sense into it. When I started to say 'Deen uoy tahw evah ew' to myself and looking for philological derivations, I called in a sign painter."
