To be read in a roundabout way.  From Dana's Musical Institute's 1931 yearbook.

From Noreascon 3, 1989.

From New York University's School of Education's 1942 yearbook.

"Post and praise, and puff."  From Impertinent Poems by Edmund Vance Cooke, 1907.

A spoof ad from If: A Nightmare in the Conditional Mood by Charles Graves and E. V. Lucas, illustrated by George Morrow, 1908.

It used to be the male physique, not the female, that enticed sales.  From Otterbein's 1915 yearbook.

From Lasell's 1929 yearbook.

Driven incurably mad by advertising.  From The Judge, 1889.

"It is easy to idealize the past.  History, like a mirage, leaves the nether side of life in the shadow.  It is not fair to set virtues of a distant time, glamored by poetry, over against the vices of today." —Joseph Fort Newton, "Is the World Growing Better?" The Christian Century, 1921

Our illustration is from Lustige Blätter, 1899.

Ads from the North Carolina Christian Advocate, 1932.