"Christmas in July" has become a day. It used to be a season.
In the last fifty years, Christmas in July has become much more materialistic, even perversely overcommercialized.
For too many, Christmas in July is the most stressful event of the year.
The thing is, you can't avoid Christmas in July. Just try not to hear Christmas carols everywhere you go in July. Impossible! And it begins so early, too. Sheesh -- back in the day, we thought that Juneteeth Day was too early for Christmas in July to begin, but now it seems like D Day is what gets it all rolling. Every year the old compromise gets floated around, to begin with Flag Day, but good luck with that.
On a late walk last night, we nearly stumbled over a tinseled star discarded in the street like last week's TV Guide. The photo says it all, doesn't it?