Two quick things.
1. Proof that advertising works? The figure from American's 1985 yearbook (pictured top) seems to be emulating the newspaper ad (pictured bottom). However, he didn't get the brand with "tips," perhaps worried that, contrary to the promises, even putting just "the tip" into your mouth may trigger questions about one's sexual orientation.
2. Note the bizarre ad copy: "Paused. Reflected. Then paused again. And reflected again. Then paused. Then reflected. Paused once more." For people who need to inhale expensive smoke in order for their consciousness to blink in and out? (Sad.) The story of the ad (spoiler) is that it took him that long to look at his test scores and see that he passed. We'd say he had already scored when he put the tip in his mouth. But that's between him and his psychiatrist and is technically none of our business.
[By the way, Mr. Copy Writer, we noticed the "Graham Watt" wordplay. How many grams of nicotine are lit up like units of watt power? Not bad.]